Innovation technology Assignment Example | Topics and Well Written Essays - 250 words

Innovation technology - Assignment Example This will be helpful in the strategic growth of the business. Evaluation and control is performed in several phases. Innovation phase deals with providing inputs in the software development that contributes in developing of fresh, novel and latest product in the market. After the innovation phase, the software is introduced in the market and is adopted by a small section of users to begin with. The number of adopters eventually increases with the increasing impact of the software in the market. In the laggards phase, the performance of the business software faces a huge drop because of reasons like better competitive products in the pharmaceutical market, need for novel features, which the software does not possess (McDonald, 2007). The first step in gap analysis is to identify the desired or the target performance levels. Target levels could be industry standards and benchmarks. This is followed by collecting the current performance data upon introduction of CRM software. These two sets of data are then plotted and reviewed to examine the gaps in expectations. The causes of gap can be further explored by using cause effect diagrams. Once there is a good idea of target and the current states, next actions can be thought of in order to bridge the gap and reach the desired objectives (Franklin, 2006). Gap analysis can be used to demonstrate gaps in the service quality of the software. This would entail representing the difference in the quality level of software expected by customers and the awareness and sensitivity of those expectations by the management. A gap would mean customer dissatisfaction with the CRM software. Gap analysis is important to increase the satisfaction of customers with the software quality. For the purpose of quality control, gap analysis should identify the customers’ expectations and experiences with the CRM software. Focus groups are organized and customers can be interviewed to understand these expectations from